Our Team Believes Creativity Takes Courage

Geanie Folder

CEO and Creative Director of Unfiltered, The Beatnik Exchange and Rebel Juju

I am a full time dreamer of spaces and places to share with all of those around me.

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Unfiltered was born from a lifetime of dreams. I have always known I would land in a space that I could share with others and from the moment I walked through the doors of this 120 year old building I knew I had found my home. I hope you will join me to create many new memories in this community hub meant to be shared by all. 

“Drink Coffee. Leave Happy”, is my motto and responsibility to each and everyone of you. Come see me and lets make it happen.

Tray Towles

Co-Owner and Chief Operating Officer (COO) of Unfiltered, LLC and the Beatnik Exchange, LLC

Returning to his hometown of Bartow to open and operate UNFILTERED is the realization of a lifelong dream for Tray. 

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UNFILTERED represents an opportunity for Tray to give back to a community that embraced him as a student of Bartow High School and gave him an opportunity to explore his own talents as an actor, artist, and entrepreneur early in life.  

In addition to his role as co-owner and Chief Operating Officer of Unfiltered, LLC and the Beatnik Exchange, LLC., Tray also owns and operates Towles and Company Designs, LLC., which specializes in the restoration of antique furniture and lighting.  Many of Tray’s creations are incorporated into the overall design of UNFILTERED and contribute to its one-of-a-kind and welcoming atmosphere.

Tray holds an Associate of Arts in General Studies, a Bachelor of Arts in Organizational Management, and a Master of Science in Business Management from Warner University. 

Angie Brening


I am so excited to join this team as a barista and cannot wait to get to know the Bartow family!

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Hello everyone!! I am honored to be here! I can’t help but feel overwhelmed and if I’m being honest, I’m pretty intimidated to be even be associated with such an amazing tribe of powerful creatives. Geanie has graciously included me in this venture and its timeliness was profound. I cannot wait to plug in and start this new adventure.

Sandi Silverman

The Unbound Bookery

Sandi’s motto is “love every minute of every day”, as she dances her way thorough life with champagne in one hand and a book in the other. Come join her as she shares these passions with you!

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Sandi has a big heart and a great passion for helping others. Never does she hesitate to put a hand out into her community where there is a need always going above and beyond. Her depth of spirit is evident by the way she reaches out to those around her and she is much loved by all that know her.

If you are an artist and would like to join our collaborative space email us at unfilteredbartow.com for more info.
Our Artists

Geanie Folder

Rebel Juju
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Rebel JuJu is a bold, unapologetic, sexy, and imperfect artisan vintage style born from the recreation of cast off elements into one of a kind fashion, jewelry and home accessories.

Objects… things… bits of this and that, items that have histories rich with stories and experiences. Rebel JuJu’s designs are a unique interpretation of these stories imbued with energy and talent creating art from that which was once lost and forgotten. Whimsical and downright funky, her creations are an enchanted mix of texture and color, weathered and inconsistent in the prettiest of ways. They are puzzles pieced together from a myriad of antique remnants and ghosts of the past. JuJu does not play by conventional style rules.

Perhaps that’s why they call her a rebel…

Linda Cassels

Castles in the Air
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I am professional painter, paper hanger, plasterer, muralist, faux finisher, artist, craftsman, experienced in all types of the decorative arts, specializing in trompe l’oeil. With over 40 years in the painting industry, I will tackle anything from the ground up: concrete, plaster, or paint. The years have taken a toll and I try to paint small. Or at least little smarter these days. Looking forward to seeing what we all can create and enjoy in this most awesome space. For more information you can visit me at castlesintheair.com.

Sandi Silverman

Samira Belly Dance
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I’m honored to be a part of this community of creative artists ?I’m a performance artist, my passion is Middle Eastern Dance also known as Belly Dance. I’ve been teaching and studying this art form for over 35 years which speaks volumes when it comes to dance. There’s no limits on creativity in this dance.

I’m looking forward to sharing my passion when the new store opens by offering classes to all who are interested in discovering the beauty and magic of this dance. For more information please feel free to visit me at samira-bellydance.com ❤️

Until then I’ll help out wherever I’m needed in helping make this dream a reality ❤️

Kimberly Boothe

Mom’s Treadle
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Kimberly Boothe is an award winning sewing artist with a soul as warm as the Florida sunshine. She specializes in commissioned nostalgic creations that range from baby blankets to T-Shirt Quilts to Fine Art Quilts. As a home school mom for 25 years, she has huge heart for teaching and brings that joy and patience to her workshops and classes. In addition to those skills, Kimberly has experience as a costume designer for the theater/dance community and has hand painted silk fabric for clothing, veils, and scarves. She can’t wait to make your next sentimental treasure or teach you to start making them yourself!

Cassie Bock

Silver Stonewerks
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Crafting was always something my mother and sisters did together. When my children were young , I continued to teach and create with them and my grandchildren.

It has been a natural progression for me to always learn and create. Whether it be string beads, playing with polymer clay and experiences with metal clay and kiln work, then on to metalsmithing. Still today, I incorporate most of these skills in many of my designs.

I design the old fashion way. Sketching, precise measurements, (I never thought I would use Pi), transferring to metal, sawing, filing, shaping with hammers. Most of the tools I use are the same tools used today by some of the best Native Americans who have been metalsmithing for generations. 

One of my favorite things to do is to collect beautiful stones. I research the quality and regions in which they mined and in doing so experience a network of passionate artists. It has also led me to many friendships with artisans and stone cutters from this country and all over the world.

This journey continues now with many skills to learn and some that I will pass along by teaching in my studio here at Unfiltered. I hope you will join us on our journey.

Much love and kindness, 





Michelle Pugh

Lotus Blossom Yoga
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Michelle Pugh has been teaching in the Lakeland area since 2004 and is a dedicated practitioner and student of yoga. Yoga has provided Michelle with good health, peace of mind, and a path for her to follow, and she loves to share yoga with her community in fun and creative ways such as special yoga classes for the developmentally disabled members of Noah’s Ark of Central Florida and teaching student to become certified yoga teachers. Yoga is for everyone, younger, older, heathy, or injured and she tries to create classes that reflect this diversity.  Michelle has trained with combat veterans and helped them with symptoms of PTSD through the practice of yoga, and many of these veterans are coming to yoga with injuries or artificial limbs. Michelle now teaches at Unity Chapel in Lakeland, Florida, and has been there for over 10 years, and has also taught yoga at Florida Southern College in the past.


Danita Lyn Art
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Bartow born mixed media artist Danita Lyn creates art that inspires.  She loves to create beautiful art using a variety of art mediums that will uplift, encourage and inspire others.  She has been working as a professional artist for many years and has shared her knowledge with others for over 20 years.  As a certified art therapist and workshop facilitator, she thrives on helping others get over their fear of art by teaching ‘creative play’ along with a light hearted approach to creating art.  Her work is admired for its soulful and colorful content that brings joy to the heart.

Artist Statement

“My art is an expression of my heart that is created with loving intention.  My goal is to create meaningful art that makes a difference, something that can carry a message of love, laughter and hope to others.”


Jaz Shelley

Design by Jaz Jewelry
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I am an artist. I have a unique vision of what I see and feel with each of my creations. I have been in the beauty industry for over 25 years as a stylist and former photography makeup artist. I studied fashion merchandising/design and studied art under a Florida Master Artist.

Then One day…..

I was researching Victorian era art, Art Nouveau, Art Deco, and specific artists and jewelry makers from those time periods, such as Mucha, Neiger Brothers, and Henri Vever. I also have a tremendous respect for the artist of former Bohemia.
I was studying specific time periods, and I felt nervous about how to be true to a specific time period — then I realized I could blend these time periods together and create my own genre. 
I love the beauty, seductiveness, and femininity portrayed within these time periods. 
I decided to create a bold yet feminine line of jewelry perfect for the quintessential Goddess. Design by Jaz fuses beauty, seductiveness, and femininity with vintage styling. The end  result is a unique Design by Jaz that connects past with present

It turns out…

It took more time and energy than I imagined, because I wanted to be sure I created the perfect depiction for my ideal customer, a powerful and feminine woman. 

But then…

After 100s of hours of research, many mistakes, and connecting with high-quality suppliers, I knew I had found the perfect combination for the Mystique Goddess Signature Line. 
Before finally launching, there were trials and tribulations, as we’ve all experienced. Even so, we released our Signature Line and the response has been overwhelmingly positive. 

Danya Gomez

MilkiiWay Macrame
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I’m Danya Gomez, the artist behind MilkiiWay Macrame.  I was born and raised in Saginaw, Michigan.  In 2013 I relocated to central Florida with my husband.  In the fall of 2014 we settled in Bartow, and I gave birth to our son in 2015.  In the spring of 2018, after a few years primarily as a stay at home mom, I decided I needed to pick up a hobby to keep myself occupied while my little one napped.  In my early teen years I made hemp necklaces which just so happened to consist of the same basic knots as in the art of macrame.  After some research, I bought a few supplies and learned a few more knots.  I enjoyed this creative outlet so much that I decided to start selling it.  After a few months of finding my style and working on custom orders, I started participating as a vendor for makers markets and continue to seek local opportunities to display and sell my artwork and jewelry.  I primarily work with cotton cord, driftwood, metal hoops and crystals to make simple yet beautiful pieces to adorn your home.  My intention is to bring boho vibes and beauty to your life with this ancient art form, which dates back to the 13th century.  Follow my instagram for updates on my current works in progress @milkiiwaymacrame. 

Margaret Conte

Margaret’s World
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Margaret Conte has been a working artist for many years. A Tampa, Florida
native, she studied at Hillsborough Community College, University of South
Florida and Penland School of Crafts in Penland, North Carolina. Her work
is in collections in Russia, Japan, Canada, South America, and the United
Her new work has been described as whimsical wooden construction,
pleasing to the eye and open to varying interpretations.


“My sculpture is about making a word, a phrase, a part of a song, or my
thoughts into something tangible using discarded pieces of wood as well as design elments”.

Melinda Michalec

Vintage Warehouse Lakeland
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Hello, my name is Mendy Michalec and I am the owner of the Vintage Warehouse located in Lakeland, Florida.


Carmen Joyce

Carmen Cay Art
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Carmen Joyce is an artist born in Winter Haven, Florida and currently lives in Chattanooga, Tennessee. Inspired by time spent outdoors, her mission as an artist is to compel people to find the “awe” in their every day.  Biodiversity and the complexities of life are detailed in her artwork and with this, Carmen hopes to inspire others to view our natural world more deeply.  


“I am choosing to live unapologeticaly authentic, sharing what bits of wonder I find along the way.”